Get Your Business Case Approved

Everything you need to know to create a winning business case for your product idea.

• 8 actionable lessons delivered conveniently over email.

• Ready-to-use templates, workbooks and resources (PDFs, XLSs).

• Lessons on identifying key risks and unknowns in your product strategy.
  

• Identifying key stakeholders, and figuring out who are your biggest supporters vs. detractors.
  

• Identifying the critical folks who influence the most important decision makers.
  

• Using validated learning to build your business case.
  

• Figuring out whether your product idea fits with the company's business model, strategic objectives and KPIs.
  

• How to negotiate toe-to-toe with your finance department without having to be a financial whiz.
  

• How your company's culture can impact your business case presentation.

• Your own copy of the Product Canvas(TM) — a strategic planning tool that will enable you to capture any product idea in under 20 minutes. (Far better than writing a big MRD!)

• The companion guide, Capture Your Product Strategy In Under 20 Minutes, that includes step-by-step instructions on how to create your product canvas, best practice tips on capturing your product vision, mistakes to avoid, and real-life examples.

And much more!

— Mark Waddoups, Product Manager

15-Day 100% Money-Back Guarantee

I'm so confident this course will help you that it comes with a 15-day 100% money back guarantee.

Take 15 days.

Go through the entire course. (The course is actually less than 10 days.)

Download everything.

If by the end of that time you decide it's still not right for you...

Let me know and I'll issue a full refund.

No questions asked.

And you can even keep all the emails and everything you've downloaded.

- Irene Elonsalo, Product Manager

- Naeem Azam, Product Manager

- Gina Isaacs, Director, Product Management

- Pulkit Jain, Product Manager

- Orian Breaux, Director, Product Management

- Aaron Kilinski, VP, Strategy and Solutions